Albani Alive

 

How can we create something relevant for the young music loving youth, and make them use our site on a daily basis. This was the task we set out to solve for the redesign of the Albani website.

Albani is a danish beer manufacturer based out of Odense, funen. The brand has always had a strong connection to the local community, but was losing touch with the youngsters. In stead of just trying to make a campaign and website that tried to catch the attention of these people, we pitched a different idea to Albani. Why not build an event tool for the local music community that these young people are a part of.

Albani courageously went with the idea and we designed a site and a marketing concept to make Albani the prime music and event source for young people in the Funen region. At the website Albani Alive, users are able to browse or search for music, buy tickets, share it with friends or add it to their event agent. The website also features a blog for post-event reviews and discussions.

Drinking beer is usually a social event involving friends, good times and good music. Albani want to be at the event in stead of just being at the supermarked.

A strong partnership
The project was created in partnership with the nice and talented people at Stupid Studio and developed by the also very nice and talented people at Content Cube.

Read more about the process and the project at STUPIDs website here.

Posted on
Tuesday 5. May, 2009
Category
Work
Tagged with
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My role in the project
Concept development & Art Direction & Creative Direction
Link
www.albani.dk
Copyright © 2009 Jakob Kahlen. All rights reserved.