Copenhagen is_

 

How do you give user the feeling of diversity and broadness without actually saying it? Copenhagen is_ was the conceptual frame for a large campaign for the City of Copenhagen as a work place. An idea of showing it in stead of telling it.

Pitch for branding campaign for The City of Copenhagen (Københavns Kommune) with emphasis on diversity and the fact that the city is Denmark’s largest work place. Video bites with interviews from different citizens and employees of the city would be cross-linked with each other via the different subjects they where interviewed by. That way, the users would be able to construct their own journey through the content, following their own areas of interest, but still meeting a diverse variety of people.

Copenhagen is_ was the conceptual frame for a large campaign for the City of Copenhagen as a work place.

Posted on
Saturday 15. April, 2006
Category
Work
Tagged with
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Done while working at
1508 A/S
My role in the project
Concept, Art Direction & Design
Copyright © 2009 Jakob Kahlen. All rights reserved.