Flügger Farver

 

The task for the Flügger 2007 redesign was to make a uniform yet fexible digital brand platform to fit all Flüggers different brands in different markets.

The solution to the task is a module based 5-column grid system. The system is flexible to change both color scheme and module layout across different sites, while still maintaining the over all Flügger identity. Instead of building entire page templates, the idea was, to build modules fixed in size but flexible to color, images and text content. This assures both visual consistency across the different sites, but also enables a lot of reuse of elements. All in all Flügger needed to develop fewer expensive page templates and ended up with more flexibility.

The redesign of the Flügger Farver websites resultat in a decrease in the frontpage bouncerate from 48% to 16%!

Posted on
Friday 5. December, 2008
Category
Work
Tagged with
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Done while working at
1508 A/S
My role in the project
Concept, Art Direction & Design
Link
www.flugger.dk
Copyright © 2009 Jakob Kahlen. All rights reserved.