Today we’re launching a new project for the brilliant people at LEGO. It’s called Life of George and it’s the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Apart from the tasks George gives you, you can build and save your own models and challenge you friends to be the fastest & best builder in the two player mode.
Hello Monday did the design of the interface and the entire illustrative universe for the app and the game levels.
More George:
Download the app here: iTunes store
Buy the bricks here: LEGO Online Store (or any LEGO flagship store)
Hang with George on Facebook
Here’s a selection of some of the press that the launch got:
Techcrunch
Engadget
Wired
FAST Company
CBS News
Creativity Online
ZDNet
TIME
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