Opeepl

 

The Opeepl concept is a straight forward simple and very clever business ideas. Recruit people of all sorts to participate in quick online mobile based surveys and match their demographic with a client that needs input on an important business decision or needs a quick consumer insight.

The aim of the identity process was to establish the brand both to recruit participants for the surveys and to recruit clients to order the surveys. This called for a design with broad appeal and a clear indication of what the service is all about. The logo itself, symbolizes user survey feedback that is turned into statistics. As a supplement to the logo, exceptional results and head turning questions from surveys are used both to explain the service and to promote it.

78% of all danish men prefer good coffee over bad sex.

Posted on
Monday 15. June, 2009
Category
Work
My role in the project
Art Direction & Design